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Thrifting and upcycling are rapidly gaining popularity as sustainable fashion practices around the world. In India, where fashion has always been an integral part of the culture, several brands are emerging that are making conscious efforts towards upcycling and sustainable fashion. These brands are not only contributing to reducing textile waste but also creating unique, eco-friendly fashion options for consumers. Check it out!
Rkive City: Rkive is a brand that upcycles different fabrics to create unique pieces showcasing contrast in age and uniqueness, with a focus on denim and vintage graphic T-shirts. Customers can see the transparency of
the remanufacturing process and opt for customization services. The brand aims to promote longevity in wear and material, with a circular approach to sustainability.
Aimée Loved: Aimée Loved is perfect for individuals who want to stand out with their fashion choices. They offer a wide range of unique and unconventional clothing pieces that cater to both men and women. By revitalizing vintage designer pieces, they aim to encourage people to buy second-hand clothing and move away from fast fashion. Their selection is sure to attract attention and give off a modern and trendy vibe, making it ideal for fashion-forward individuals.
Source: @aimée.loved on Instagram
I was a Sari: I was a Sari, is an upcycling brand that works with women artisans from Mumbai to create unique, handmade products from pre-loved sarees. The brand's products include jackets, dresses, and
accessories made from vibrant, colorful sarees. I was a Sari, provides employment opportunities to underprivileged women, empowering them with vocational training and a sustainable livelihood
Refash: Refash is a sustainable fashion brand that upcycles textile waste to create modern, stylish designs. The brand's aim is to promote a circular economy by reducing textile waste and creating unique, eco-friendly fashion options. Refash's collections include dresses, jumpsuits, and skirts, made from upcycled fabrics, giving a new life to discarded clothes.
Rimagined: Rimagined is an upcycling brand that transforms textile waste into home decor items, fashion accessories, and clothing. The brand's products include bags, cushion covers, and jackets made from a mix of discarded fabrics. Rimagined's products are not only eco-friendly but also add a unique, artistic touch to any home or outfit.
Source: @rimagined on Instagram
These are just a few of the Indian brands (that we love!) that are upcycling clothes and leading the way in sustainable fashion. By promoting eco-friendly practices, they are contributing to a circular economy, reducing textile waste, and creating unique, stylish designs. Why not support these brands by choosing sustainable fashion options and promoting conscious consumerism?